Planner de Medios ATL

About the role

We are looking for a Media Planner specialized in ATL (Above The Line) media to create and develop traditional media plans that boost brand visibility and ensure effective advertising across TV, radio, outdoor, and press. The role aligns client objectives with efficient and well‑executed ad investments.

Key responsibilities

• Analyze briefs and communication objectives to build solid ATL media plans.
• Design reach, frequency, and audience segmentation strategies.
• Evaluate and select traditional media formats and spaces for each campaign.
• Coordinate ad space reservations with production houses and media outlets.
• Supervise implementation of media buying and timely delivery of materials.
• Monitor campaign performance using metrics such as rating, GRPs, share, and reach.
• Prepare result reports and investment efficiency analyses.
• Identify optimization opportunities and propose strategic improvements.
• Support the Media Direction team and participate in client presentations.

Required profile

• University degree in Communications, Advertising, Marketing or related fields.
• 1–2 years of experience in ATL media planning or media buying (mandatory).
• Strong knowledge of traditional media metrics (rating, GRPs, share, reach).
• Analytical, organized, detail‑oriented with a results focus.

Required skills

• Intermediate to advanced proficiency in Microsoft Excel.
• Experience with media planning and analysis tools.

What we offer

• Salary commensurate with experience and capabilities.
• Statutory benefits plus additional perks.
• Dynamic, collaborative environment with a hybrid work model (3 days remote, 2 days on‑site).