Planner de Medios ATL
Empresa Confidencial · San Salvador
Descripcion del puesto
About the role
We are looking for a Media Planner specialized in ATL (Above The Line) media to create and develop traditional media plans that boost brand visibility and ensure effective advertising across TV, radio, outdoor, and press. The role aligns client objectives with efficient and well‑executed ad investments.
Key responsibilities
- Analyze briefs and communication objectives to build solid ATL media plans.
- Design reach, frequency, and audience segmentation strategies.
- Evaluate and select traditional media formats and spaces for each campaign.
- Coordinate ad space reservations with production houses and media outlets.
- Supervise implementation of media buying and timely delivery of materials.
- Monitor campaign performance using metrics such as rating, GRPs, share, and reach.
- Prepare result reports and investment efficiency analyses.
- Identify optimization opportunities and propose strategic improvements.
- Support the Media Direction team and participate in client presentations.
Required profile
- University degree in Communications, Advertising, Marketing or related fields.
- 1–2 years of experience in ATL media planning or media buying (mandatory).
- Strong knowledge of traditional media metrics (rating, GRPs, share, reach).
- Analytical, organized, detail‑oriented with a results focus.
Required skills
- Intermediate to advanced proficiency in Microsoft Excel.
- Experience with media planning and analysis tools.
What we offer
- Salary commensurate with experience and capabilities.
- Statutory benefits plus additional perks.
- Dynamic, collaborative environment with a hybrid work model (3 days remote, 2 days on‑site).
Questions fréquentes
Por que reporta esta oferta?
Explorar más
Salarios, guías y búsquedas en El Salvador.
Salarios por profesión
Postula en 30 segundos
Ingresa tu email para postular. Se creara una cuenta automaticamente.
Al continuar, aceptas nuestras condiciones de uso.
Ya tienes cuenta? Iniciar sesion
Publicado hace 3 semanas
Expira en 1 mes
28 vistas · 0 interested
Aumenta tus posibilidades
Sube tu CV: te propondremos las ofertas que coinciden con tu perfil.
Analizando tu CV...
Empresa Confidencial
San Salvador