B2B Sales | Cold Outreach Specialist

About the role

We are looking for a proactive Cold Outreach Specialist to join our B2B sales team. You will be responsible for generating new business opportunities by identifying prospects, creating targeted lists, and initiating contact through email, phone, and professional networks.

Key responsibilities

• Research and build qualified B2B prospect lists.
• Design and execute cold‑outreach sequences, tailoring messages to each segment.
• Conduct initial outreach via email, calls, and social platforms.
• Track responses, follow up systematically, and schedule commercial meetings.
• Collaborate with the sales team to qualify leads and update the CRM.
• Contribute to the continuous improvement of scripts and communication templates.

Required profile

• Advanced English proficiency (mandatory).
• Strong oral and written communication skills in a B2B environment.
• Experience in customer service with a focus on empathy and problem solving.
• Ability to conduct market research, identify decision‑makers, and analyze prospects.
• Experience in cold outreach and initial relationship management.
• Excellent writing skills for emails, messages, and sales scripts.
• Organised, goal‑oriented, autonomous and eager to learn commercial methodologies and digital tools.

Required skills

• CRM tools (e.g., Salesforce, HubSpot).
• Microsoft Excel or equivalent spreadsheet software.

What we offer

• Full‑time, hybrid work model – primarily based in San Salvador with flexible remote days.
• Opportunity to grow within a dynamic B2B sales environment.