Demand Generation Lead

About the role

Applaudo Studios, an AI-native company building AI-powered solutions, is looking for a data-driven Demand Generation Lead in San Salvador. The role turns growth strategies into measurable business opportunities by understanding how acquisition channels contribute to revenue, improving conversion rates and building scalable lead generation strategies. It combines strategic thinking with a hands-on approach to demand generation, marketing attribution and performance analytics, and involves leading and developing a team.

Key responsibilities

• Develop and execute demand generation strategies across paid digital, outbound, inbound, partner and referral channels, driving qualified pipeline and optimizing conversion rates and Cost per SQL.
• Lead and develop the Demand Generation team, including Inside Sales Representatives and Growth Associates.
• Oversee MQL-to-SQL qualification processes and ensure consistent standards and quality handoffs to Account Executives.
• Set up and monitor performance baselines across channels, industries and initiatives.
• Design, implement and maintain a marketing attribution framework, tracking lead sources, channel investments, conversions and pipeline contribution.
• Build reporting dashboards to measure channel ROI, funnel health and demand generation effectiveness, and track KPIs such as lead volume, MQL-to-SQL conversion, sales-accepted lead ratio and time to first sales engagement.
• Run quarterly experimentation roadmaps to improve channel effectiveness and conversion performance.
• Manage partner-sourced lead generation and referral activation programs.
• Collaborate with Marketing, Brand, Sales, Revenue Operations and Alliances teams, and help Sales Operations with CRM data, pipeline reporting and attribution.
• Mentor team members through coaching, performance management and knowledge sharing.
• Research and implement new tools, automation and best practices, and recommend website conversion improvements.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field, or equivalent professional experience.
• Proven experience leading multi-channel demand generation and lead generation strategies.
• Experience managing and developing Demand Generation, Inside Sales or Business Development teams.
• Strong leadership, mentoring, communication and decision-making skills, and ability to take ownership of results.

Required skills

• Hands-on experience with Apollo and HubSpot for lead generation, CRM management, pipeline tracking and performance analysis.
• Lead qualification processes, including MQL-to-SQL conversion and frameworks such as BANT.
• Marketing attribution models, conversion tracking, pipeline analytics, channel ROI and Cost per SQL.
• Managing partner-sourced lead generation and referral programs.