Growth Associate

About the role

Applaudo is scaling its commercial operations, and its Growth team helps expand its global reach in the B2B tech industry. As a Growth Associate, you will work directly with the Head of Growth and cross-functional teams to run data-driven research, support multi-channel lead generation and build strategic relationships. This is an entry-to-mid-level, hands-on role for people with a background in Business or Marketing who are interested in tech, artificial intelligence and global business expansion.

Key responsibilities

• Conduct market research and target account mapping for alliances and partnerships, including global B2B events, US and El Salvador industry conferences and webinars.
• Identify opportunities in industry chambers, PR channels and targeted campaigns to engage key decision-makers.
• Work with Inside Sales Representatives to provide qualified account intelligence, contact lists and market insights.
• Use internal databases and networks to find upsell, cross-sell and partnership angles.
• Use AI tools, market research databases and growth stacks such as HubSpot and Apollo to streamline workflows and enrich account data.
• Collaborate with Marketing, Sales and Corporate Communications on campaign goals and event strategies.
• Track research metrics, partner engagements and lead handoffs to keep the commercial funnel running smoothly.

Required profile

• Bachelor's degree in Business Administration, Marketing, International Business or a related field.
• C1 Advanced English, written and spoken, to work with international partners and US clients.
• 100% on-site availability at the corporate office in San Salvador.
• Strong interest in the tech ecosystem and active use of AI tools (ChatGPT, Claude, research agents).
• Excellent ability to gather, analyse and synthesise market data and target account profiles.
• Outstanding communication, proactive attitude, curiosity and teamwork.

Nice to have

• Familiarity with B2B tech tools such as HubSpot CRM or Apollo.io.
• Prior experience or internships in B2B marketing, event coordination, trade marketing or business development.