Jefe de Estrategia y Canales (Consumo Masivo)

About the role

The position leads the growth and innovation agenda for a mass‑consumer business, acting as a strategic partner to commercial teams and driving data‑based decision making.

Key responsibilities

• Identify growth opportunities through market analysis, trend monitoring and category performance evaluation.
• Define and execute the innovation and portfolio strategy, maintaining a robust pipeline of short‑, medium‑ and long‑term initiatives.
• Produce strategic insights that enable agile, data‑driven decisions.
• Collaborate closely with commercial and business units, becoming a trusted growth partner.
• Anticipate emerging trends and embed advanced analytics and AI into innovation processes.
• Lead multidisciplinary teams and manage regional and global stakeholders.

Required profile

• Proven experience leading Innovation, Consumer Insights, Growth or Category Strategy functions.
• Strong analytical ability to assess category performance and uncover business opportunities.
• Advanced English proficiency.
• Excellent storytelling skills to translate complex data into clear, actionable narratives.
• Influential communication and stakeholder‑management capabilities.
• Strategic, creative mindset with a results‑oriented focus.

Required skills

• Power BI
• Tableau
• Excel
• PowerPoint