Paid Media Manager – Meta Ads (Remote)

About the role

Valatam is looking for a hands‑on Paid Media Manager who specializes in Meta Ads to drive high‑quality B2B leads and booked discovery calls from North‑American business owners and executives. This fully remote position focuses on creating, optimizing, and scaling conversion‑focused campaigns on Facebook and Instagram.

Key responsibilities

• Design and execute Meta Ads strategies that generate qualified leads and booked calls.
• Set up, monitor, and continuously optimize campaigns to improve CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS.
• Maintain accurate tracking using Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot.
• Write compelling ad copy and collaborate with designers to produce effective creative assets.
• Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation.
• Research and define target audiences based on Valatam’s Ideal Customer Profile.
• Analyze performance data, produce reports with actionable insights, and recommend optimizations.
• Complement Meta strategy with Google Ads and LinkedIn Ads when needed.

Required profile

• Professional fluency in English (C1/C2) and Spanish.
• Minimum 3 years of paid‑media experience, with a strong focus on Meta lead‑generation campaigns.
• Proven track record of improving lead quality, conversion rates, and acquisition costs.
• Experience running B2B campaigns targeting the United States or Canada.
• Reliable home office, stable internet connection, and backup internet access.

Required skills

• Meta Ads Manager (campaign structures, targeting, retargeting, bidding, attribution, budget optimization).
• Meta Pixel and Conversions API implementation.
• UTM parameters, Google Tag Manager, and HubSpot integration.
• A/B testing, data analysis, and performance reporting.
• Google Ads and LinkedIn Ads (optional but preferred).

What we offer

• Hourly rate equivalent to USD $1,472 – $1,840 per month (experience‑based).
• Annual pay increments and discretionary bonuses.
• 5 PTO holidays plus 10 self‑care days.
• Monthly medical insurance stipend after induction.
• Birthday/anniversary bonuses, gym/wellness allowance, and unlimited self‑development opportunities.