Public Sector Sales Manager

About the role

Applaudo is looking for a strategic, consultative Public Sector Sales Manager to drive digital transformation opportunities with government institutions in El Salvador and across LATAM. The role combines commercial strategy, technology and stakeholder engagement, and is a full-time, 100% on-site position in San Salvador with regular visits to public sector institutions and occasional regional travel.

Key responsibilities

• Develop and run consultative sales strategies for public sector digital transformation across El Salvador and LATAM.
• Identify, prospect and build relationships with government institutions, ministries, public agencies and decision-makers.
• Lead discovery meetings and workshops, then turn institutional needs into business opportunities and value propositions.
• Conduct high-level technical discussions and develop conceptual solutions in Cloud, AI, Data, System Integration and Cybersecurity, collaborating with Solutions Architects.
• Manage the full sales cycle, from qualification through RFI/RFP, commercial proposals, negotiations and handoff to delivery.
• Build strategic account plans, stakeholder maps, pipelines and forecasts, and maintain CRM records.
• Prepare executive presentations, business cases, ROI models and proposals, and coordinate with commercial, technical and delivery teams.

Required profile

• Bachelor's degree in Business Administration, Computer Science, IT, Engineering, Public Policy or a related field, or equivalent experience.
• 6+ years in consultative technology sales, complex B2B digital transformation or technology strategy consulting.
• 2+ years managing technology opportunities or multi-stakeholder programs in government or public sector institutions.
• Fluent or native Spanish and B2+ English; availability to work on-site in San Salvador.
• Valid passport and US/regional visa for occasional travel (about 5%).

Required skills

• End-to-end consultative sales, including RFI/RFP, proposals, partner coordination and contract negotiation.
• Salesforce, HubSpot or similar CRM for pipeline management and forecasting.
• Negotiation, executive communication and account management.
• Nice to have: Google Cloud Digital Leader, AWS or Azure Fundamentals, or Google Cloud Generative AI Leader certifications.