Sales Operations Manager

About the role

The Sales Operations Manager leads a team of Team Leaders or Senior Team Leaders across one to two lines of business, ensuring consistent delivery of KPIs, strong operational governance and policy compliance. The role balances on‑site and remote work to meet business needs while driving revenue growth and team engagement.

Key responsibilities

• Oversee achievement of sales KPIs such as revenue, conversion rate, upsell/cross‑sell, AOV and CAC.
• Drive team performance through data‑driven analysis, forecasting, skill development, incentives, gamification and clear career paths.
• Develop and execute sales strategies to optimise funnel conversion and maximise revenue across assigned lines of business.
• Conduct pipeline audits and lead‑volume analysis to identify growth opportunities and mitigate risks.
• Implement performance‑management frameworks using analytics for real‑time coaching and continuous improvement.
• Partner with marketing and product teams to refine value propositions, messaging and sales collateral based on customer feedback.
• Ensure forecasting accuracy for reliable revenue projections and resource allocation.

Required profile

• Minimum 1 year experience as an Operations Manager and 2+ years in progressive managerial roles.
• B2B and B2C experience with proven sales or retention management background.
• Fluent in English (B2+ level) and flexible schedule.
• Strong decision‑making focus on revenue, prospecting, negotiation and closing.
• Leadership ability to build effective teams, manage stakeholders and drive digital change.

Required skills

• Deep expertise in sales methodologies such as SPIN, Challenger and Sandler.
• Proficiency with CRM tools like Salesforce and HubSpot.
• Experience with sales analytics platforms for KPI tracking and ROI optimisation.