Senior Performance Media Strategist

About the role

We’re seeking a Performance Media Strategist to lead multi‑channel campaigns that inspire, engage and convert. You will own strategy and execution across paid search and paid social, driving measurable ROI for a diverse portfolio of clients while collaborating closely with creative and account teams.

Key responsibilities

• Manage Google Ads and Microsoft Ads campaigns, including keyword research, ad copywriting, bid strategies and landing‑page optimisation.
• Implement negative‑keyword strategies and run A/B tests to improve CTR and conversion rates.
• Build and manage campaigns on Meta Ads, LinkedIn Ads, TikTok Ads and emerging platforms.
• Utilise audience targeting, creative testing and bidding strategies to achieve client KPIs.
• Monitor budgets and performance daily, making proactive optimisations and presenting weekly/monthly performance reports.
• Develop integrated media plans that align with client goals and budgets across channels.

Required profile

• Bachelor’s degree in Marketing, Advertising, Business or a related field.
• 5+ years of hands‑on experience in programmatic, paid search and/or paid social.
• Proven ability to analyse data and optimise campaigns for ROI.
• Advanced proficiency in English and Spanish (written and spoken).

Required skills

• Google Ads and Microsoft Ads management.
• Meta, LinkedIn and TikTok Ads platforms.
• Programmatic advertising, paid search and paid social.
• Audience targeting, keyword research and bid strategy.
• A/B testing, creative rotation and landing‑page optimisation.