Growth Marketing Manager (Remote, Latin America)

About the role

A startup SaaS platform that acts as an operating system for small businesses in the US is hiring its first dedicated growth hire. The Growth Marketing Manager owns customer acquisition end to end, reporting to the Chief Marketing and Strategy Officer and working closely with the global team. The role is hands-on and high autonomy: after onboarding you decide which channels to invest in, measure what works and optimize the full funnel. It is 100% remote and open to candidates residing in Latin America.

Key responsibilities

• Own customer acquisition for Form and Protect, from first touch to paying customer, and build a data-driven acquisition model for all 50 states
• Own all acquisition channels: paid search, paid social, outbound, lifecycle and new channels tested
• Recommend budget and channel investments, which are approved by the CSB
• Work with the CSB to launch and grow partner, referral and affiliate programs
• Develop acquisition campaigns, write copy, brief marketing ops to build them in HubSpot and QA campaigns, workflows, pages and tracking
• Manage the paid media agency day to day, holding it to cost per customer
• Build and run outbound for Protect and own lifecycle conversion and upsell, including turning Form customers into Protect customers
• Run experiments on landing pages, checkout, messaging and offers
• Own tracking and analytics (UTMs, GA4, HubSpot attribution) and report weekly on funnel performance, CAC and conversion by channel and state

Required profile

• Proven performance or growth marketing experience in SaaS or tech, ideally at startups
• Track record of owning acquisition and revenue results
• Strong understanding of the US small-business market and how US small business owners buy
• Native or near-native English, written and spoken
• Self-directed, able to work with minimal oversight in a lean team

Required skills

• Expert, hands-on HubSpot skills: campaigns, workflows and reporting
• Tracking and analytics setup and auditing: GA4, UTMs, conversion tracking and attribution
• Google Ads and Meta ads
• Outbound email at scale and strong copywriting for landing pages and email