Mercaderista – Especialista en Trade Marketing

About the role

The Mercaderista will promote our products across multiple distribution channels by conducting tastings, free samples, special promotions and explaining product benefits. Working directly in retail locations, the role aims to increase product visibility, influence purchase decisions and strengthen brand positioning.

Key responsibilities

• Recommend products to customers at point‑of‑sale, providing detailed information on benefits, features, storage, packaging, distribution and contraindications.
• Execute merchandising activities in stores to stimulate sales and enhance brand presence.
• Carry out product demonstrations, tastings and free‑sample distributions using persuasive dialogue and scripted approaches.
• Manage promotional and advertising materials, as well as tasting equipment.
• Conduct surveys, acceptance tests and internal marketing activities as required by the marketing manager.
• Travel between retail outlets and occasionally between cities, maintaining constant direct contact with customers.
• Adhere to scheduled working hours: Tuesday‑Saturday 8:00 am‑5:00 pm, Sunday 8:00 am‑12:00 pm.

Required profile

• High school diploma or equivalent.
• 0‑2 years of experience in similar customer‑facing or merchandising roles.
• Strong customer‑service orientation.
• Valid driver’s license and ability to operate a vehicle.

Required skills