Senior Business Development Manager – IBM Software Portfolio
TD SYNNEX Multi-Country Area (English) · San Salvador
Description du poste
About the role
The Sr. Business Development Manager (IBM‑SW) for the Caribbean Central America (CCA) region will lead IBM's Software Data & Automation portfolio, shaping growth strategy, partner enablement and demand generation.
Key responsibilities
- Develop and execute the portfolio business plan aligned with TD SYNNEX CCA and IBM strategic priorities.
- Manage the full portfolio lifecycle: market analysis, positioning, pricing, forecasting, pipeline development, sales performance and profitability.
- Recruit, develop and specialize channel partners, expanding market coverage and identifying new opportunities.
- Drive demand‑generation initiatives through campaigns, events, workshops, webinars and enablement programs.
- Build and manage a high‑quality sales pipeline, accelerating opportunity conversion and closure.
- Collaborate with sales, marketing, presales, IBM and channel partners to craft compelling customer value propositions.
- Translate Data & AI, automation, integration and observability capabilities into relevant business use cases.
- Monitor KPIs, present results, risks and corrective actions to stakeholders and coordinate with IBM on programs, incentives and product launches.
Required profile
- Bachelor’s degree in Engineering, Information Systems, Business Administration, Marketing or related field.
- 3‑5 years experience in product management, product marketing, channel management, business development or B2B technology sales.
- Bilingual English‑Spanish required for vendor communication and documentation.
- Experience with enterprise software, preferably in Data & AI, automation, integration or platform solutions.
- Proven ability to work with technology vendors and channel/distribution ecosystems.
Required skills
- Strong knowledge of distribution models, demand generation and pipeline management.
- Executive‑level communication and ability to present compelling value propositions.
- Effective negotiation and channel partner management.
- Strategic thinking, analytical capability and results orientation.
What we offer
- Opportunity to lead a strategic enterprise software portfolio and collaborate closely with IBM and a diverse ecosystem of partners.
- Elective benefits tailored to each country, leadership and professional development programs, and on‑demand courses.
- Well‑being initiatives covering financial, physical and mental health.
- Inclusive culture focused on diversity, equity and inclusion, with global networking and community activities.
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TD SYNNEX Multi-Country Area (English)
San Salvador