Sr Google Analytics Specialist

About the role

We are looking for a Senior Google Analytics Specialist to own and evolve our digital measurement ecosystem across web and product platforms. In this hybrid, full‑time role you will partner with marketing, product, and engineering teams to ensure data is accurate, actionable, and aligned with business goals.

Key responsibilities

• Implement, govern, and optimize Google Analytics 4 across all digital touchpoints.
• Define and maintain a comprehensive measurement framework, including KPIs, event taxonomy, funnels, and conversion tracking.
• Lead marketing measurement initiatives such as campaign tracking, attribution analysis, and channel performance reporting.
• Configure and manage event tracking with Google Tag Manager, including data layers, custom events, and debugging.
• Collaborate with UI/Frontend and engineering teams to ensure precise instrumentation of user interactions.
• Build scalable reporting and insights dashboards using Looker Studio or equivalent tools.
• Identify tracking gaps, resolve data inconsistencies, and continuously improve measurement coverage.

Required profile

• 5+ years of experience in digital, web, or marketing analytics.
• Proven ability to design measurement frameworks that align with business and marketing objectives.
• Strong analytical mindset with experience turning raw data into actionable insights.
• Experience working cross‑functionally with marketing, product, and engineering teams.
• Ability to operate independently in a fast‑paced, evolving environment.

Required skills

• Google Analytics 4 implementation and configuration
• Google Tag Manager, including data layer design and event tracking
• Looker Studio (or equivalent reporting tools)
• BigQuery
• SQL
• A/B testing and experimentation frameworks