Growth Marketing Manager

About the role

DMA Business Group is seeking a Growth Marketing Manager to build and scale a paid acquisition channel for its U.S. residential property line, then expand it to other business units. The role starts with lead generation and evolves into a deeper understanding of U.S. real‑estate transactions.

Key responsibilities

• Design, launch, and optimise Google Ads campaigns targeting U.S. residential property buyers, including segmentation by area, price range and buyer profile.
• Set up full conversion tracking using GA4 and Google Tag Manager, measuring performance from click to qualified lead.
• Scale the acquisition engine to additional business lines once the initial channel is stable.
• Gradually learn the end‑to‑end U.S. real‑estate transaction process to understand how leads convert into closings.

Required profile

• Proven experience managing real budgets in Google Ads with demonstrable results.
• Strong analytical judgment to interpret data and make budget decisions.
• Advanced English proficiency for creating ads and communicating with an American audience.
• Self‑starter capable of building a channel from scratch without a dedicated marketing team.

Required skills

• Google Ads
• GA4 (Google Analytics 4)
• Google Tag Manager
• Conversion tracking setup
• Ad copywriting