Líder de Mercadeo y Alianzas Estratégicas

About the role

The Marketing and Strategic Alliances Leader will design and execute marketing strategies that drive traffic, sales, and brand positioning for shopping centers in the San Miguel area. This role combines commercial insight with creative campaign management to build strong partnerships and deliver measurable results.

Key responsibilities

• Design and implement comprehensive marketing and commercial strategies.
• Develop and manage strategic alliances with brands, companies, and institutions.
• Coordinate events, activations, and promotional campaigns.
• Lead digital marketing and communication initiatives.
• Analyze KPIs and commercial results to propose improvements.
• Collaborate with tenants and partners on commercial initiatives.
• Administer budgets and evaluate ROI of marketing actions.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or Communications.
• 2‑3 years of experience in marketing leadership or similar roles.
• Proven experience in strategic, digital, event, and activation marketing.
• Experience negotiating and managing commercial alliances.
• Strong orientation toward sales growth and commercial positioning.
• Availability to travel within the Eastern Zone and own a vehicle.

Required skills

What we offer

• Salary range $1,200 – $1,400 per month, based on experience.
• Statutory benefits according to local labor law.