Marketing and Development Specialist

About the role

A US-based IT and legal technology client is looking for a creative, autonomous specialist to drive marketing and sales growth. Acting as a one-person marketing team, you will own the full creative and execution pipeline, from B2B video and design to sales funnels and CRM hygiene. The role suits someone who prefers modern tools over rigid corporate playbooks and is comfortable taking calculated risks in B2B marketing.

Key responsibilities

• B2B social media and video production: edit and polish professional video content for LinkedIn and YouTube using CapCut.
• Graphic design and campaign execution: create digital assets, infographics and social posts in Canva for a sophisticated legal and IT audience.
• Sales funnel and email marketing: build, manage and optimise B2B sales funnels and targeted email campaigns.
• CRM data hygiene and lead management: keep the CRM database accurate, track lead follow-ups and support complex sales pipelines.
• Lead generation and sales support: qualify inbound and outbound tech leads, schedule appointments and run professional sales outreach.
• Performance tracking: test marketing strategies, track campaign metrics and iterate based on results.

Required profile

• An adaptable mindset eager to learn new tools and AI tech, willing to take creative risks without micromanagement.
• Proven ability to own a project from concept to completion and handle several priorities independently.
• Strong written and verbal English, with a proactive attitude and full accountability for deliverables.

Required skills

• Video editing in CapCut.
• Graphic design in Canva.
• Sales funnel building, email marketing and CRM management.

What we offer

• Direct work within a dynamic US professional services business culture.
• Legal benefits in El Salvador.
• Standard 40-hour workweek with weekends off.
• A collaborative, forward-thinking environment.
• Attractive salary based on experience.