Paid Media Specialist

About the role

The Paid Media Specialist is a full‑time remote position responsible for planning, executing, and optimizing paid media campaigns that support client acquisition and brand awareness goals.

Key responsibilities

• Develop media plans across digital channels.
• Set up, manage, and monitor paid campaigns.
• Analyze performance metrics and adjust strategies based on data.
• Collaborate with leadership to align campaigns with business objectives.
• Conduct audience, keyword, and competitor research.
• Manage budgets to maximize return on ad spend.
• Prepare performance reports and identify improvement opportunities.
• Stay current with best practices and emerging digital advertising platforms.

Required profile

• Strong media planning experience across multiple digital channels.
• Effective communication skills for presenting strategies and performance data.
• Solid marketing knowledge and ability to align paid media with overall business goals.
• Familiarity with new media platforms and trends.
• Research skills to analyze audiences, keywords, and market trends.
• Ability to work independently in a remote environment and manage multiple campaigns.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.

Required skills

• Proficiency with Google Ads.
• Proficiency with Facebook/Instagram Ads.
• Proficiency with LinkedIn Ads.
• Experience using analytics tools for campaign measurement.