Planner de Medios ATL

About the role

We are looking for an ATL Media Planner to create and develop traditional media plans that boost brand visibility across TV, radio, outdoor and print. The role bridges client objectives with efficient advertising investments.

Key responsibilities

• Analyze briefs and communication goals to build solid ATL media plans.
• Design reach, frequency and audience segmentation strategies.
• Select appropriate traditional media, formats and placements for each campaign.
• Coordinate ad space reservations with production houses and media outlets.
• Monitor campaign implementation and ensure timely delivery of materials.
• Track performance using metrics such as rating, GRPs, share and reach.
• Prepare result reports and investment efficiency analyses.
• Identify optimization opportunities and propose strategic improvements.
• Support the Media Direction team and participate in client presentations.

Required profile

• University degree in Communications, Advertising, Marketing or related fields.
• 1‑2 years of experience in ATL media planning or media buying (mandatory).
• Strong knowledge of traditional media metrics (rating, GRPs, share, reach).
• Analytical, organized, detail‑oriented with a results focus.

Required skills

• Intermediate to advanced proficiency in Excel.

What we offer

• Salary commensurate with experience.
• Benefits beyond statutory requirements.
• Dynamic, collaborative environment with a hybrid work model (3 days remote, 2 days onsite).