Public Sector Sales Manager

About the role

Applaudo Studios is looking for a strategic, consultative Public Sector Sales Manager to turn complex institutional challenges into digital transformation opportunities for government leaders and decision-makers. The role combines commercial strategy, technology and stakeholder engagement, and is a full-time, 100% on-site position in San Salvador, El Salvador, with regular visits to government institutions and occasional regional travel.

Key responsibilities

• Develop and run consultative sales strategies for public sector digital transformation across El Salvador and LATAM.
• Prospect government institutions, ministries and public agencies, and lead discovery workshops to understand their needs.
• Translate institutional needs into business opportunities, value propositions and transformation narratives.
• Lead technical discussions and conceptual solution approaches in Cloud, AI, Data, System Integration and Cybersecurity, collaborating with Solutions Architects.
• Manage the full sales cycle, including RFI/RFP, proposals, partner coordination, contract negotiation and handoff to delivery teams.
• Build strategic account plans, stakeholder maps, pipelines and forecasts, and maintain CRM records.
• Present executive-level business cases, ROI models and proposals, and build relationships with CIOs, CTOs, ministers and procurement teams.

Required profile

• Bachelor's degree in Business Administration, Computer Science, IT, Engineering, Public Policy or a related field, or equivalent experience.
• 6+ years in consultative technology sales, complex B2B digital transformation or technology strategy consulting.
• 2+ years managing technology opportunities or multi-stakeholder programs in government or public sector institutions.
• Fluent or native Spanish and B2+ English (advanced English desired).
• Valid passport and US/regional visa for occasional travel (~5%).
• Nice to have: government network, Google Cloud Digital Leader or equivalent cloud/AI certification.

Required skills

• CRM platforms such as Salesforce, HubSpot or similar.
• Knowledge of Cloud, AI, Data Architecture, System Integration and Cybersecurity.
• Ability to build solution concepts, run technical pre-sales talks and negotiate with executives.