SEO & GEO Specialist

About the role

A boutique agency that builds Google Knowledge Panels for founders, executives, attorneys, realtors and financial advisors in the US is looking for an SEO & GEO specialist. The role owns organic growth, working directly with the founder with high autonomy and ownership. It is a hands-on position: you build and automate growth, not just hand over a plan.

Key responsibilities

• Get the agency cited and recommended by ChatGPT, Perplexity, Gemini and AI Overviews, and measure how often and where it appears compared with competitors.
• Write, publish and optimise content ranking for high-intent searches such as "how to get a Google Knowledge Panel" by vertical.
• Earn authority through outreach for digital PR, third-party mentions and quality backlinks.
• Build and test programmatic pages for each vertical with real substance.
• Use AI coding tools and APIs to automate research, reporting and repetitive SEO work.
• Keep the site healthy and structured (schema, speed, indexation) on Framer.
• Set up and maintain GA4 and Google Tag Manager tracking so every strategy call booked through iClosed is attributed to its source.
• Report results in leads and booked calls, not just traffic.

Required profile

• Hands-on SEO experience with B2B companies, with proven, attributable growth in customer acquisition.
• Proven GEO/AEO experience showing how a brand was cited by AI models and measured.
• Track record of earning links and mentions through outreach and digital PR, not buying them.
• Daily use of AI tools and coding assistants (e.g. Claude Code, Codex) to automate and build.
• Experience with programmatic SEO while keeping quality high at scale.
• Comfort in a startup or small team, fluent written and spoken English.

Required skills

• SEO tools and data: Ahrefs, Semrush, DataForSEO, Profound, Google Search Console, GA4, Google Tag Manager.
• Solid technical basics: indexation, speed, schema markup, structured data.
• Bonus: entity SEO and Knowledge Graph understanding, online reputation management or personal branding background, Framer experience, agency or professional services experience, public SEO/GEO work.