Sr. Paid Media Manager

About the role

Argent Digital is a growth‑marketing agency serving US and LATAM clients. The Senior Paid Media Manager will split time between hands‑on campaign execution and owning the client relationship. You will design, launch and optimise paid campaigns while acting as the trusted advisor in weekly performance reviews.

Key responsibilities

• Own a portfolio of Google Ads and Meta Ads accounts from setup through optimisation and reporting.
• Plan, launch and scale Search, Performance Max, Demand Gen, YouTube, Meta prospecting and retargeting campaigns.
• Manage budget pacing, bid strategies and protect key metrics such as CPL, CPA, ROAS and lead quality.
• Structure accounts with clear naming conventions and maintain auditability across the portfolio.
• Run continuous tests on audiences, offers, ad copy, creative and landing pages.
• Diagnose and resolve tracking and attribution issues (GA4, GTM, pixels, conversion APIs, CRM imports).
• Serve as the primary point of contact for clients, leading weekly and monthly performance reviews in English.
• Translate business goals into media plans and budget recommendations, presenting them directly to clients.
• Push back with data‑driven arguments when requests are unrealistic and propose alternative solutions.
• Identify growth opportunities within existing accounts and coordinate creative and content teams to deliver a unified answer.

Required profile

• 4+ years of hands‑on experience managing Google Ads and Meta Ads with full budget ownership.
• Proven track record of directly managing client relationships without an intermediary.
• Experience handling multiple accounts simultaneously while maintaining pacing, priorities and quality assurance.
• Strong analytical mindset, able to defend opinions with logic and data.
• Advanced written and spoken English for client presentations and live Q&A.
• Self‑starter who monitors, flags, proposes and fixes issues autonomously.

Required skills

• Google Ads platform expertise.
• Meta Ads (Facebook/Instagram) platform expertise.
• Campaign structure, targeting, bidding and budget allocation knowledge.
• Conversion tracking and attribution using GA4, GTM, pixels, conversion APIs and CRM imports.