Demand Generation Lead

About the role

Applaudo is looking for a data-driven Demand Generation Lead who turns growth strategies into measurable business opportunities. The role combines strategic thinking with a hands-on approach to demand generation, marketing attribution and performance analytics, and involves building scalable lead generation strategies that deliver qualified pipeline. It also includes leading and developing the Demand Generation team.

Key responsibilities

• Develop and execute demand generation strategies across paid digital, outbound, inbound, partner and referral channels, driving qualified pipeline and optimizing conversion rates and Cost per SQL.
• Lead and develop the Demand Generation team, including Inside Sales Representatives (ISRs) and Growth Associates.
• Oversee MQL-to-SQL qualification processes and ensure consistent standards and quality handoffs to Account Executives.
• Establish performance baselines across channels, industries and initiatives, and build reporting frameworks and dashboards for channel ROI, funnel health and demand generation effectiveness.
• Monitor KPIs such as lead volume, MQL-to-SQL conversion, sales-accepted lead ratios and time to first sales engagement.
• Design and run quarterly experimentation roadmaps to improve channel effectiveness and conversion performance.
• Manage partner-sourced lead generation and referral activation programs, and collaborate with Marketing, Brand, Sales, Revenue Operations and Alliances teams.
• Maintain a marketing attribution framework, track lead sources and channel investments, and support CRM data reliability and pipeline reporting with Sales Operations.
• Communicate performance, risks and optimization opportunities regularly to Growth leadership, mentor team members and research new tools and automation opportunities.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field, or equivalent professional experience.
• Proven experience leading multi-channel demand generation and lead generation strategies, and managing Inside Sales, Demand Generation or Growth teams.
• Experience managing partner-sourced lead generation and referral programs.
• Strong leadership, mentoring, communication and decision-making skills, and ability to take ownership of results.

Required skills

• Hands-on experience with Apollo and HubSpot for lead generation, CRM management, pipeline tracking and performance analysis.
• Lead qualification processes, including MQL-to-SQL conversion and frameworks such as BANT.
• Marketing attribution models, conversion tracking, pipeline analytics, channel ROI and Cost per SQL.
• Data-driven optimization of channel mix, campaign performance and budget allocation.