Especialista en Meta Ads

About the role

We are looking for a Meta Ads Specialist to join Talk Americas in San Salvador. The role focuses on planning, executing and optimizing paid campaigns on Meta platforms, turning data into actionable insights to boost performance.

Key responsibilities

• Create, configure and manage campaigns using Meta Ads Manager.
• Optimize ad creatives, audience segmentations and budgets to meet KPI targets.
• Monitor performance metrics such as CPC, CPM, CTR, ROAS and CPA.
• Produce analytical reports with insights and recommendations.
• Set up and maintain Meta Pixel and conversion events.
• Develop data‑driven strategies to improve campaign results.
• Design graphic assets for advertising creatives.

Required profile

• Degree in Marketing, Advertising, Communication, Business Administration or related field.
• 1‑2 years of experience managing paid Meta campaigns.
• Proven ability to work with custom and look‑alike audiences.
• Experience optimizing campaigns for leads, sales or traffic.
• Familiarity with funnels and digital analytics.
• Meta Blueprint certification is a plus.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Meta Pixel

What we offer

• Competitive salary
• Statutory benefits
• Additional company benefits