Meta Ads Specialist (Remote, El Salvador)

About the role

A remote Meta Ads Specialist is sought to manage high-performing advertising campaigns for clients. The ideal candidate lives and breathes Meta Ads, stays ahead of platform updates and algorithm changes, and combines a solid understanding of advertising strategy with strong creative execution.

Key responsibilities

• Plan, create, launch, manage and optimize Meta advertising campaigns across Facebook and Instagram.
• Keep up to date with Meta Ads algorithm changes, platform updates, targeting options and best practices.
• Develop advertising strategies focused on lead generation, conversions and campaign performance.
• Create ad concepts, write ad copy and coordinate engaging creatives, including hooks, visuals and messaging.
• Monitor performance, analyze data and run A/B tests on creatives, audiences, copy and strategies.
• Track metrics such as ROAS, CPA, CTR, CPC and conversion rates, and identify ways to scale successful campaigns.
• Prepare regular performance reports and share insights and recommendations.

Required profile

• Proven experience managing and optimizing Meta Ads campaigns.
• Demonstrated ability to create and execute successful campaigns.
• Strong creative skills and a data-driven, analytical approach.
• Ability to manage several campaigns and work independently in a remote setting.
• Availability to work with clients during US West Coast business hours.
• Preferred: experience with US-based clients, lead generation, e-commerce or service businesses, and a portfolio or case studies.

Required skills

• Facebook Ads Manager and Meta Business Suite
• Meta Pixel and conversion tracking
• Understanding of Meta advertising algorithms and campaign optimization

To apply, send your resume together with examples of Meta Ads campaigns you have managed and creative work you have produced.