Senior Meta Ads Media Buyer (Lead Generation)

About the role

Winning Assistants is scaling its paid advertising efforts for healthcare clients and needs a senior media buyer who can generate qualified booked calls profitably through Meta platforms. This is a performance‑driven role focused on data, testing, and scaling high‑spend campaigns.

Key responsibilities

• Launch, manage, and optimize Meta ad campaigns with daily budgets of thousands of dollars.
• Scale winning campaigns aggressively while maintaining efficiency and low CPA.
• Monitor ad account health, test new structures, audiences, and scaling methods.
• Collaborate with creative teams to identify winning ad angles, detect creative fatigue, and structure testing systems.
• Analyze funnel performance, landing page conversion, lead quality, and qualification processes.
• Implement and maintain tracking setups including Hyros, Meta Pixel, UTM parameters, and Conversion API.

Required profile

• Senior‑level experience in Meta/Facebook paid media buying, preferably in lead‑generation environments.
• Strong analytical mindset with a focus on performance metrics and funnel optimization.
• Ability to work independently, prioritize testing, and iterate quickly.

Required skills

• Meta Ads (Facebook/Instagram) management
• Hyros tracking
• Meta Pixel implementation
• UTM tracking
• Conversion API (CAPI)
• Funnel tracking and attribution systems