SEO Strategist, Roofing (Remote)

About the role

Blacksmith Agency is an AI-first digital agency looking for an SEO Strategist for a book of roofing clients (roofing contractors operating across several markets). The role owns the technical roadmap, content priorities and ranking story for each client, and works remotely for clients in the USA, Canada, Latin America or South Africa. Paid media is a separate seat with its own strategist.

Key responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture
• Keyword strategy, on-page optimisation and content priorities, with writers and AI producing the drafts
• Getting clients found in AI search (Google AI Overviews, ChatGPT, Perplexity) alongside classic organic results
• Links, local search and multi-location SEO where needed
• Reporting in GA4 and Search Console, and preparing the quarterly roadmap for each client

Required profile

• 3+ years of hands-on SEO experience, having run audits and made fixes yourself
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• SEO for roofing or similar multi-location businesses is a strong plus

Required skills

• Fluency with Search Console and GA4
• Screaming Frog
• Ahrefs or Semrush

To apply, candidates complete a short online application followed by a 6-minute Predictive Index assessment using the same email address.